Plenty of video production companies are available
in the market. Do you think the cheapest ones are always the best?
The answer is of course ‘No’..!!
According to market survey, many entrepreneurs’ requirements
will mismatch with video production company
Sometimes you will get a company that makes outdated videos
or maybe you don’t have one at all. One thing is certain – you have a message
to get out to your employees or customers and producing a video is the best way
to accomplish it.
Maybe they can do your video using one or two people, but
will the final quality pale in comparison to the experienced production company
that recommends three or four people for the same job?
Despite what you may have heard, rarely can a poorly shot
video be “saved” in the edit suite. You might have saved money on the shoot
only to find you’re paying more to get the video fixed during editorial.
In this post, we’ll review 5 jump start tips in the
hiring of a production company and what to look for when choosing a video
production company.
Experience
“By
experience we find out a short way by a long wondering”
Yes!! Very well said
A company with little or no
experience may know how to do a certain task very well, however, if they are
faced with any technical issues or changing requirements they’ve never faced
before and most likely aren’t equipped for, they won’t be able to cope and your
project can be ruined.
Ask your potential production
company how long they have been in business, and about the experience levels of
the staff members.
Many companies or individuals try to
create complex videos using inexperienced employees or interns for their video production in order
to reduce production expenditure
But the end products will lack a
certain polish and professionalism.
Your crew should have plenty of
filming and editing experience and be willing to involve you throughout the
process.
Creativity
Creativity is something that cannot be
taught.
Look for a good camera operator he will be
able to spot a good opportunity and have an artistic eye for framing shots.
Having the ability to look through the lens
and picture how all of the elements come together – visual composition, perspective,
lighting and movement – is crucial in the video making
So
that the video production company should have ability to capture the images
that will reinforce your message and tell your story in the way you want it to
and one that is consistent with your brand image
Price
Everyone said, of course price matters. But, what
are you going to get for the price?
More often entrepreneurs think that
video production is a commodity like shopping for gas or a gallon of milk when
in reality it’s more like choosing a surgeon where you want the best and most
appropriate for the surgery.
You need to determine whether a video production
company cares more about quantity or quality.
In the end,
when there is a sea of videos being produced every day, it is
only the quality videos that will rise above the rest.
At Visual connections, we would much rather invest every penny into
the best possible production.
We always use the best creative and crew talent -
directors, actors, and videographers.
We want the
best gear!!
We want the
best creative process and storytelling efforts!!
And, we also
want best post production: music selection, sound design, coloring, editing and
digital effects.
Having the best obviously will impact the price,
but will also give you a much higher end video.
Professionalism & discipline
Did you receive punctual
and professional customer service?
Did you have
right impression when you contact video production company?
Did they listen what you needed and offer best
solution for your business?
Just as with any other business, professional appearance,
punctuality, mannerisms, and customer service are critical traits to take note
of when interacting with your videographer.
Video requirements may change from
initial stage to final and you want a video team who shows they can be flexible
to needed changes. Be cautious while choosing a video team; always choose a
team you feel comfortable with.
A good video production company will
strive to make the experience simplified, stress-free and agreeable for you and
your company.
References
This last tip is just a reminder that life is
short. Work with people you like!
Most sites contain client reviews and its here you can
get a better feel for what the production company brings to the table.
There are some video production companies out there that
may have a lot of hype and pizzazz on the front end but in reality they can
bring their fake work
Ask videographer to provide information about past
clients
If he is a professional
videographer should strive to satisfy their customer’s needs and if there is
any sign of an unsatisfied client or mediocrity, the same could happen to you.
Perusing these references can also provide thought for
your video needs – what qualities are you looking for in a production company?
Is their clientele representative of companies you know or admire? Will you be
in good company with this production company?
End note
Finding best video production company can be overwhelming if
you Understand your business goals, planning, being professional, flexible and easy to work with, having done
successful similar work, knowing satisfied clients of the company and knowing
the experience of the company to solve problems during your project are traits
you should look for when choosing a company for your video project.
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